In lieu of our Agency New Business Tools survey, which we’ve released for the past 5+ years, we decided to focus instead on the exploding MarTech space, and are excited to release our RSW/US 2019 Marketing Technology Survey Report.

Our President, Mark Sneider, attended last year’s MarTech West conference in San Jose and was impressed with the energy, new ideas, and new platforms that permeated the conference.

Amazing that around 5-7 years ago there were 100 MarTech platforms, and today there are over 7,000!

With so much changing so quickly in the MarTech space we felt it ideal to focus our efforts there.  We asked Marketers and Agencies about their use of MarTech platforms, their attitudes towards MarTech platforms, and, how savvy each felt the other is in the space, among other topics.

We hope you can apply our findings from the RSW/US 2019 Marketing Technology Survey Report to your own new business development efforts.

 

This survey report is intended to inform marketers and agencies about a variety of issues related to the exploding Marketing Technology space.

This survey was conducted among RSW/US’ database of 10,000 marketing services agencies and RSW/AgencySearch’s database of 80,000 marketers for responses.

The survey was released in August 2019.

Issues related to the usage of MarTech tools, perception of marketers’ and agencies’ savviness in this space, and expectations of future spending in MarTech are among the topics explored.

A bit of background: This study was commissioned by RSW/US.

We’re an outsourced lead generation/business development firm that exclusively services marketing service firms (of all sizes and types).

RSW/US works with over 50 agencies across the U.S., operating as the outsourced sales and marketing team. RSW/US was founded in 2005.

In 2010, RSW started RSW/AgencySearch. To date, RSW/AgencySearch has managed over 30 searches for marketers across a range of different
categories, helping them find better agencies.

The RSW/AgencySearch model is unique to the industry. The exposure to the agency and the marketer world has armed RSW/US with perspective unmatched in the industry. This perspective is
woven throughout this survey report.

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

We’re pleased to announce our 8th annual RSW/US Agency New Year Outlook Survey Report. The survey was completed by 158 senior level Marketers and 115 Marketing Agency executives during December, 2018.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2019.

 

Topics explored include “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies.

Also probed were topics related to spending and investment expectations, the growth of specialty agencies, the importance of measuring ROI (which marketers and agencies don’t necessarily see eye-to-eye on), and the ever-increasing importance of data and analytics.

Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2019.

The agency sample came from our RSW/US database of over 5,000 marketing service companies in the U.S. and Canada, ranging in size from under $5M in capitalized billings to over $100M.

The disciplines of each Agency varied, and included full-service, digital, PR, and marketing consultancies, to name a few.

The marketer sample came from our RSW/AgencySearch database of 70,000 marketing decision maker contacts. Company size, location, and category varied.

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

We’re pleased to release our fifth annual Agency New Business Thought Leader Survey Report, particularly because this year we changed our structure by asking individuals who drive new business at their respective agencies to provide questions for the survey.

We asked each of them to submit questions they believed would prove helpful to agencies across the country, and ideally, this change will translate into useful takeaways for your team.

The 2018 Agency New Business Thought Leader Survey was completed by 199 Agencies from across the United States during September 2018 and was commissioned by RSW/US.

 

Topics in the report cover the agency new business spectrum and include questions on pitching, prospecting tools, success metrics, and internal organization.

We’ll explore the results further in upcoming blog posts, video, and interviews with each of our thought leaders to present feedback on the responses you gave to their questions.

We would like to thank the following Thought Leaders for being a part of our survey:

Jason Parks-BARKLEY
Stephen Larkin-R/GA
Matt Weiss-HUGE
Kelly Kennedy-R2i
Jordan Wells-FCB/WEST

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

The RSW/USMirren New Business Tools 2018 Annual Report is an essential resource for agency executives.

With clients demanding more for less, agencies need new business tools that fuel their growth strategies.

Tools and technology that provide direct impact and play a vital role in an agency’s new business efforts continue to be in demand.

 

In its sixth year, the New Business Tools 2018 Annual Report summarizes the findings from a little over 300 U.S. agency executives on the use and effectiveness of tools across a wide range of categories.

The categories which are most critical to an agency’s new business function, based upon usage rate and effectiveness findings from previous reports, are included.

Executives can use this report to:

• Make informed decisions about tools to add/remove from portfolio
• Gain practical insight on how to improve tool usage
• Understand how their new business tool usage compares to the industry

The New Business Tools Report includes practical insights for our readers.

This includes best practices on customizing or ”hacking” new business tools to make them more effective.

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

The 2018 RSW/US New Year Outlook survey was completed by 145 senior level Marketers and 115 Marketing Agency executives during December, 2017.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2018.

Topics explored included “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies.

Also probed were topics related to spending and investment expectations, the growth of specialty agencies, the importance of measuring ROI (which marketers and agencies don’t necessarily see eye-to-eye on), and the ever increasing importance of data and analytics.

Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2018.

The agency sample came from the RSW/AgencySearch database of over 5,000 marketing service companies in the U.S. and Canada ranging in size from under $5M in capitalized billings to over $100M. The disciplines of each Agency varied from full service advertising, to digital, to PR, to marketing consultancies.

The marketer sample came from our RSW/US database of 50,000 marketing decision maker contacts. Company size, location, and category varied.

If you would like to reproduce any of our findings in any format whatsoever, please give either Mark Sneider or Lee McKnight a call (513-559-3101/3111) or email us at mark@rswus.com / lee@rswus.com.

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

The 2017 RSW/US New Business Report is our 5th Annual, presenting comparable data available across all four previous survey reports, providing insight on trends in key areas of agency new business, and ideally providing insight to prepare for a stronger new business program in 2018.

 

Agencies and Marketers nationwide responded to our survey, answering questions on new business director tenure and overall success, current challenges inherent to agency new business, referral frequency, in-house agency usage, project vs. AOR work and more.

We’ll be releasing further agency new business content around our report, including posts, video, infographics and a webinar, which you can find on our “Resources” tab.

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

Welcome to the RSW/US 2017 Thought Leader Survey Report.

Because we typically generate questions for our quarterly surveys, as in past years, we turned to perspective from some of the industry’s leading agency new business Thought Leaders.

The 2017 Agency New Business Thought Leader Survey was completed by 164 Agencies from across the United States during July 2017 and commissioned by RSW/US.

This report provides an overall summary of findings as well as perspective from RSW/US.

We have a solid lineup of Thought Leaders this year:

Tim Williams

Jody Sutter

Drew McLellan

David C. Baker

Laurie Mikes

Michael Gass

A big thank you to all of them!

Each thought leader submitted one piece of agency new business advice, along with questions they believed would prove helpful to agencies across the country in 2017, including questions like:

Does the person primarily charged with new business also manage some client accounts?

What are your most preferred areas for gaining additional insights into improving your new business skills/program?

What is your first priority if you have additional funds to re-invest into your agency?

When proposing compensation to a new business prospect, how often do you provide multiple options, versus just a single price
or approach?

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

The RSW/US-Mirren 2017 New Business Tools Annual Report is an essential resource for agencies. As tools and technology continue to play a greater role in agencies of all disciplines, it’s important to understand the value of each as it pertains to driving growth.

Now in its fifth year, The New Business Tools Annual Report summarizes the findings from nearly 400 US agency executives on the use and effectiveness of tools across a wide range of categories that are most critical to an agency’s new business function. The categories were determined based upon usage rate trends from previous reports.

Agency executives can leverage this report to inform new business tool usage, best practices and investment decisions. It’s also a good resource to understand what’s lacking when it comes to each tool and what needs to be developed further.

This year significant changes were made to provide a deeper assessment of the effectiveness of each tool examined. This included measuring the effectiveness of tools across customized variables identified as being most pertinent to its new business effectiveness.

Mirren Business Development and RSW/US’s respective databases of senior agency executives were used for this study. The study was fielded in March and April 2017.

 

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

200 marketing agency executives and senior-level marketers across the United States and Canada completed the 2017 RSW/US New Year Outlook survey during December, 2016.

The agency sample for our report, from our RSW/US database of over 10,000 marketing service companies in the U.S. and Canada, ranges in size from under $1M in capitalized billings to over $500M.

Agency disciplines include full-service advertising, digital, PR, and marketing consultancies.

The marketer sample, from our RSW/AgencySearch database of over 100,000 marketing decision-maker contacts, varies in size, vertical and location.

The 2017 RSW/US New Year Outlook Survey Report

 

Report topics include “troubling trends,” spending expectations, changes around in-house agencies, and the increasing use of project work to “sample” agencies.

The 2016 election also provided fodder for the survey.

In addition, the explosive growth of Marketing Technology is recognized, and several questions explore the transformative effects on our industry.

Ideally, the key findings and implications from this report are of value as you kick your marketing and sales planning into gear for 2017.

 

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.