2019 RSW/US Agency New Year Outlook Survey Report

We’re pleased to announce our 8th annual RSW/US Agency New Year Outlook Survey Report. The survey was completed by 158 senior level Marketers and 115 Marketing Agency executives during December, 2018.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2019.


Topics explored include “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies.

Also probed were topics related to spending and investment expectations, the growth of specialty agencies, the importance of measuring ROI (which marketers and agencies don’t necessarily see eye-to-eye on), and the ever-increasing importance of data and analytics.

Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2019.

The agency sample came from our RSW/US database of over 5,000 marketing service companies in the U.S. and Canada, ranging in size from under $5M in capitalized billings to over $100M.

The disciplines of each Agency varied, and included full-service, digital, PR, and marketing consultancies, to name a few.

The marketer sample came from our RSW/AgencySearch database of 70,000 marketing decision maker contacts. Company size, location, and category varied.

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