Our 2019 RSWUS Agency New Business Report-Perspective on the Agency New Business Environment is available to download below.
We’ve fielded this survey bi-annually since 2010 and it presents comparable data available across all four surveys since then.
It’s interesting to see how some things have changed, and other things remain exactly the same.
Over 5,000 Agency executives nationwide had the opportunity to participate in this 2019 RSW/US Agency New Business survey.
We wanted to discern how agency new business efforts have evolved, especially given rapidly developing media channels and technologies.
Our hope is the key findings of our 2019 RSW/US Agency New Business Report provide value to you as you develop plans for 2020.
RSW/US commissioned this survey.
We’re an outsourced lead generation/agency new business firm, only working with marketing service firms (of various types/sizes), operating as their outsourced sales team.
We help our agency clients find qualified leads, set meetings, better position them in the market, and help them move prospects down the line to close.
RSW/US was founded in 2005. In 2010, RSW created RSW/AgencySearch.
To-date, RSW/Agency search has managed over 40 searches for brands across a variety of industries.
Exposure to both the agency and marketer worlds presents an unmatched perspective to RSW on the advertising and marketing industry.
Insights in this survey report are enriched by the benefits of this unique perspective.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).