2018 RSW/US Agency New Business Thought Leader Survey Report

We’re pleased to release our fifth annual Agency New Business Thought Leader Survey Report, particularly because this year we changed our structure by asking individuals who drive new business at their respective agencies to provide questions for the survey.

We asked each of them to submit questions they believed would prove helpful to agencies across the country, and ideally, this change will translate into useful takeaways for your team.

The 2018 Agency New Business Thought Leader Survey was completed by 199 Agencies from across the United States during September 2018 and was commissioned by RSW/US.


Topics in the report cover the agency new business spectrum and include questions on pitching, prospecting tools, success metrics, and internal organization.

We’ll explore the results further in upcoming blog posts, video, and interviews with each of our thought leaders to present feedback on the responses you gave to their questions.

We would like to thank the following Thought Leaders for being a part of our survey:

Jason Parks-BARKLEY
Stephen Larkin-R/GA
Matt Weiss-HUGE
Kelly Kennedy-R2i
Jordan Wells-FCB/WEST

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