New Year Insights For Ad Agency Relationships With Lee McKnight It was awesome to be back on Drew McLellan‘s Build A Better Agency podcast, talking insights for ad agency relationships and some of the key stats from our latest RSW/US report: 2022 RSW/US New Year Outlook. Per Drew: The value of current and extensive market […]
In a wrap-up to our 2022 RSW New Year Outlook Report, we’re talking virtual and in-person trade shows and conferences. State of Virtual & In-Person Trade Shows and Conferences We revisited the conference question this year, and to provide some perspective, in last year’s report, 76% of agencies and 70% of marketers said on average, they […]
If it’s one thing advertising agencies are consistently being told, from seemingly everyone (and especially since the pandemic hit), it’s that they consistently need to prove out their value. Adweek recently issued a series of pieces, with one title being, what add agencies should be doing to demonstrate their value in 2022. A quote from that piece: In 2022, agencies need to […]
In our latest RSW New Year Outlook Report (download at no cost at the bottom of this post), we once again asked marketers and agencies about the state of in-house agencies. With one exception, signs point towards the trend we saw in last year’s report: marketers’ reliance on in-house teams seems to be on the […]
I had a conversation recently with one of our new business directors, and she reminded me of a critically important ad agency new business fact. Our conversation was around a story one of her clients told her, and it’s a story I’m betting most of you have also experienced. This agency had a great first […]
One of the battles for us as an outsourced business development firm is the onslaught of ineffective/uninformed sales emails marketing services firms get on a daily basis from telemarketers and bots, professing to be effective agency new business generators. I’m not talking about our legitimate competition, I’m talking about the random lead gen firms typically […]
The new business director position at an agency: tough to hire for and tough to do-it is sales after all, and we know it as well as anyone after 17 years of helping agencies drive new business. From our 2021 Agency New Business Report: hiring for the new business director position at agencies is down, and […]
30-50% of the prospect meetings we get our agency clients turn into a proposal opportunity. I’m kicking things off with this stat, because recently I’ve had conversations with agency prospects who’ve asked about the other 50%. It’s not a question that comes up in every prospect conversation I have, but if it doesn’t, then I […]
This article, Referrals Are Fantastic But Can’t Be The Sole Source Of Your Business Development Pipeline, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout the summer, so be sure to check back in each […]
This article, Your Prospects Are Ridiculously Busy-Why You Shouldn’t Fear Follow-up, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout the summer, so be sure to check back in each week for a look at […]
