I had a conversation with an agency considering our services, and the principal asked if I would take a look at their current service offering and answer the question, What Are We Missing? After a bit of clarification, I understood he meant in terms of future-proofing: are there services they should be considering to show […]
In the first post in our RSW 2024 Agency New Business report series, we talked average length of time to close business, in Part 2, we tackled decreasing new business director tenure at ad agencies. And now in our 3rd in the series, we explore how ad agencies are actually using AI. 54% of marketing services firms are […]
LinkedIn Live – 2024 RSW Agency New Business Report Key Stats VP of Sales, Lee McKnight Jr and and President/CEO of RSW/US, Mark Sneider, held a LinkedIn Live session specifically aimed at small and mid-sized agencies, marketing services firms and PR firms, where they broke down the key stats from the newly released RSW 2024 […]
undefined Short tenures are often a symptom of a deeper problem. For a closer look at why agency new business programs struggle in the first place, read our breakdown of the six reasons business development efforts fail for ad agencies.
In our 2024 Agency New Business Report, 83% of agencies told us the average length of time to close business is 1-6 months, up from 75% in 2023. And “more than 6 months” has dropped slightly from 18% last year (to 13%), which was the highest percentage since we started asking the question in 2020. […]
Thought I’d take a look and see what our good friend chatGPT had to say about this. Not too far off of what we might recommend. Pretty impressive. Here are chat’s thoughts on Professional Services marketing: There are several effective marketing tactics that businesses can use to reach and engage their target audience. Here are […]
Maybe one of the most frustrating aspects of new business development for professional service firms is being ghosted by a prospect. I recently included a past blog post in our weekly newsletter and on LinkedIn and it struck a chord, although not the chord I was expecting with some. In brief, my post talked about […]
undefined Frequently Asked Questions What is omnichannel prospecting for agencies? Omnichannel prospecting means reaching potential clients across multiple channels simultaneously, including email, LinkedIn, phone, and direct mail, rather than relying on any single method. For agencies, it means a prospect might receive a personalized email, see a relevant LinkedIn post, and receive a phone call […]
undefined Frequently Asked Questions Why do ad agency new business efforts fail? Most agency new business efforts fail for six core reasons: lacking the prospecting skill set internally, not committing enough time and resources, relying too heavily on referrals, failing to define a target prospect clearly, quitting too early in the outreach cycle, and being […]
This is post #5 in our series around our 2024 New Year Outlook Report, and we’re talking ad agency plans to leverage AI for business development growth. In a new question for our report, we asked agencies, “Are you planning on adjusting your overall business strategy to incorporate some form of AI in 2024?” And […]
