So 2023 has been kicking small and mid-sized agencies around so far this year from a new business standpoint, and in this second post in a series, we explore the question, Why Is It Harder To Obtain New Business? Per Jeff Graham, President of Cactus in Denver, (2023: The struggle is real) The first […]
Ad agencies struggled with new business in 2023, so what’s next if your firm is in this boat, what steps can you take to remedy the situation? Welcome to the first in our blog series around our latest report: RSW/US 2023 Ad Agency New Business Report. You may have seen the Adweek piece featuring it: […]
In this episode of Marketer’s Edge we’re talking health diagnostics & biotechnology with Farida Peters-Abbadi, Vice President of Marketing at Agendia. If your firm pursues clients in biotechnology, health diagnostics, or life science, you should watch this episode of Marketer’s Edge. Agendia is a precision oncology company headquartered in Irvine, California, committed to bringing patients […]
“How To Build A Kick-Ass Advertising Agency” We don’t write a lot of book reviews here at RSW, but a recent release from our friend Peter Levitan deserves a post/review. “How To Build A Kick-Ass Advertising Agency” is a solid work that provides aspiring entrepreneurs and seasoned advertising professionals with invaluable insights and actionable strategies […]
What Are The Benefits of the RFP Process for Ad Agencies Cher Scholl is a new business director here at RSW, and recently, Cher and I traded emails on the RFP process and the increased amount of RFPs she’s seeing. Interestingly, this topic came up in episodes three and four of our Cut to the […]
Ghosting is cutting off communication for no apparent reason, and is one of the most frustrating aspects of ad agency lead generation. I recently included a past blog post in our weekly newsletter and on LinkedIn and it struck a chord, although not the chord I was expecting with some agencies. In brief, my post […]
Why do marketers review new ad agencies? Marketers review new ad agencies because they feel a change is needed, for a variety of reasons, but primarily because: They aren’t happy with strategy or thinking They aren’t happy with the creative Lack of proactivity Agency’s inability to manage or control costs Featuring stats from our 2023 […]
Prospects find your ad agency a number of ways, but primarily through: Networking Past agency relationships Friends/co-workers Direct ad agency outreach How Do Prospects Find Your Ad Agency? In our 2023 RSW/US New Year Outlook Report, we asked marketers, “how do you most often learn about new agencies?” Unsurprisingly, networking (73%), past agency relationships (67%), […]
Ad agencies specialize because it establishes the agency as an expert in a given vertical, or verticals. 92% of marketers say expertise will be very/moderately important when considering new agencies. Specialization also helps establish a strong agency brand, and aids business development efforts by making it easier to find new, desirable clients. Stats below are […]
Oh in-house agencies, we’re forever riding your carousel , and by “we”, I mean all the agencies out there. From our 2023 New Year Outlook survey, unsurprisingly, agencies and marketers are not aligned. We like the way this in-house trend is going! Similar to last year’s report findings, overall, signs point towards marketers’ reliance on […]
