Entries by Lee McKnight Jr

Tired of Hearing Your Advertising Agency Needs To Prove Its Value This Year? 

If it’s one thing advertising agencies are consistently being told, from seemingly everyone (and especially since the pandemic hit), it’s that they consistently need to prove out their value.  Adweek recently issued a series of pieces, with one title being, what add agencies should be doing to demonstrate their value in 2022.  A quote from that piece:  In 2022, agencies need to […]

One Forgotten Reason Competitors Hurt Your Chances For More Agency New Business

One of the battles for us as an outsourced business development firm is the onslaught of ineffective/uninformed sales emails marketing services firms get on a daily basis from telemarketers and bots, professing to be effective agency new business generators. I’m not talking about our legitimate competition, I’m talking about the random lead gen firms typically […]

Referrals Are Fantastic But Can’t Be The Sole Source Of Your Business Development Pipeline

This article, Referrals Are Fantastic But Can’t Be The Sole Source Of Your Business Development Pipeline, is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout the summer, so be sure to check back in each […]