Survey Results

In an effort to enhance the value of our present and future clients’ businesses, RSW/US conducts a variety of value-added key business surveys each year. The results provide an objective view of the Agency and Client world. The insights can be of potential value to your own internal efforts to strengthen your business and brand.

Agency New Business-Agency & Marketer Report 2013

The 2013 RSW-US Agency New Business Marketer-Agency Report Highlights: 1)      How different criteria rank when Marketers review Agencies While Agencies would potentially like to think that most, if not all Marketers only think about price and other less meaningful measures, it appears that how Agencies think Marketers SHOULD judge them, is exactly (or at least [...]

Agency New Business-Client & Agency Topics Perspective-2012

The 2012 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing [...]

2012 Changes in Social & Digital Media (2009-2012)

RSW/US looks to the past and to the future, to see how marketers and agencies use and perceive social and digital media.  Marketers also chime in on agency performance in the space and how much value they place on their counsel, being digital-only and their work in the digital space. Adweek, June 11, 2012 By [...]

2012 RSW/US New Year Outlook Survey

The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (Clients) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. The purpose of the survey was to glean insights relative to Client and Agency expectations going into 2012 - regarding topics such as marketing spend levels, staff [...]

2011 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business

The 2011 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 116 key Marketing decision makers and 110 Agency Principals from across the United States during September, 2011. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing service [...]