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If this is your first time on our site, RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business.

We help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close.

If you’re interested in how we might help your agency, contact Lee McKnight Jr. at

In an effort to enhance the value of our present and future clients’ businesses, RSW/US conducts a variety of value-added key business surveys each year.

The results provide an objective view of the Agency and Client world and are here to provide value to your own internal efforts and strengthen your business and brand.

2014 RSW/US Ad Agency New Business New Year Outlook Report

The 2014 RSW/US Ad Agency New Business New Year Outlook Survey was completed by 150 senior level Marketers and 170 Marketing Agency Executives during December, 2013. The purpose of the survey was to glean insights relative to Marketer and Agency expectations and perspective going into 2014 – for things such as marketing spend levels, media [...]

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1st Annual RSWUS Agency New Business Thought Leader Survey Report

This is our 1st annual Agency New Business Thought Leader Survey Report. Given we at RSW/US typically generate questions for our surveys, we thought it would be helpful to get perspective from some of the industry’s leading agency new business Thought Leaders. We asked each of them to submit questions they believed would prove helpful [...]

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The 2013 Mirren-RSW/US Definitive Guide to New Business Tools

While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective. And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, you’re correct. It’s too personal and not useful for prospecting. Any [...]

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Agency New Business-Agency & Marketer Report 2013

The 2013 RSW-US Agency New Business Marketer-Agency Report Highlights: 1)      How different criteria rank when Marketers review Agencies While Agencies would potentially like to think that most, if not all Marketers only think about price and other less meaningful measures, it appears that how Agencies think Marketers SHOULD judge them, is exactly (or at least [...]

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Agency New Business-Client & Agency Topics Perspective-2012

The 2012 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing [...]

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