Survey Results

In an effort to enhance the value of our present and future clients’ businesses, RSW/US conducts a variety of value-added key business surveys each year. The results provide an objective view of the Agency and Client world. The insights can be of potential value to your own internal efforts to strengthen your business and brand.

2012 RSW/US New Year Outlook Survey

The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. The purpose of the survey was to glean insights relative to Client and Agency expectations going into 2012 – regarding topics such as marketing spend levels, [...]

2011 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business

The 2011 New Business Report:  Client and Agency Perspective on Topics Related to Agency New Business was completed by 116 key Marketing decision makers and 110 Agency Principals from across the United States during September, 2011. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing service [...]

July 2011:Marketers & Social Media Monitoring Survey

Marketers & Social Media Monitoring Survey: Overview Few would deny that Social Media is the most talked–‐about marketing opportunity in recent history, yet its value remains debated amongst marketers. Does it influence purchase behavior? How should ROI be measured? What metrics actually matter?  What is Social Media Intelligence? Questions the digital marketing industry is trying [...]

2011 Survey-Client’s Look Ahead at Agencies

The 2011 New Business Report: A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011. The study takes a look at where Marketers think Agencies are headed in the coming years and analyzes Marketers’ overall satisfaction with Agencies and presents ideas/suggestions on how Agencies should pitch and market to prospective clients.

2011 RSW/US New Year Outlook Report

AGENCY AND MARKETER EXPECTATIONS FOR THE COMING YEAR Overview The 2011 RSW/US New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to Client and Agency expectations going into [...]