Survey Results

If this is your first time on our site, RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business.

We help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close.

If you’re interested in how we might help your agency, contact Lee McKnight Jr. at lee@rswus.com.

In an effort to enhance the value of our present and future clients’ businesses, RSW/US conducts a variety of value-added key business surveys each year.

The results provide an objective view of the Agency and Client world and are here to provide value to your own internal efforts and strengthen your business and brand.

The 2013 Mirren-RSW/US Definitive Guide to New Business Tools

While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective. And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, you’re correct. It’s too personal and not useful for prospecting. Any [...]

Agency New Business-Agency & Marketer Report 2013

The 2013 RSW-US Agency New Business Marketer-Agency Report Highlights: 1)      How different criteria rank when Marketers review Agencies While Agencies would potentially like to think that most, if not all Marketers only think about price and other less meaningful measures, it appears that how Agencies think Marketers SHOULD judge them, is exactly (or at least [...]

Agency New Business-Client & Agency Topics Perspective-2012

The 2012 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012. This study was commissioned by RSW/US and RSW/AgencySearch. RSW/US serves as an outsourced lead generation/business development firm for marketing [...]

2012 Changes in Social & Digital Media (2009-2012)

RSW/US looks to the past and to the future, to see how marketers and agencies use and perceive social and digital media.  Marketers also chime in on agency performance in the space and how much value they place on their counsel, being digital-only and their work in the digital space. Adweek, June 11, 2012 By [...]

2012 RSW/US New Year Outlook Survey

The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (Clients) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. The purpose of the survey was to glean insights relative to Client and Agency expectations going into 2012 - regarding topics such as marketing spend levels, staff [...]