Advertising Agency Thought Leadership

Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.

Ghosting is cutting off communication for no apparent reason, and is one of the most frustrating aspects of ad agency lead generation. I recently included a past blog post in our weekly newsletter and on LinkedIn and it struck a chord, although not the chord I was expecting with some agencies. In brief, my post […]

March 2, 2023/by Lee McKnight Jr

The Top 3 Reasons It’s Harder For Ad Agencies To Get New Business

Driving new business for small and mid-sized agencies is particularly difficult because clients must come first, and the average new business director at an ad agency last 18 months. The top 3 reasons it's harder for ad agencies to get new…

Featured, Outsourced Business Development

Ad Agencies Are Finding New Business Harder To Drive in 2022

Ad Agencies Are Finding New Business Harder To Drive in 2022, and you can look into the reasons why in our latest RSW/US report. Download it now at no cost: RSW/US 2022 Agency New Business Report: Perspective On The Agency New Business Environment. (And…