Advertising Agency Thought Leadership
Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.
Prospect Ghosting You? Use this ghosting schedule to follow up.
Ghosting is cutting off communication for no apparent reason, and is one of the most frustrating aspects of ad agency lead generation. I recently included a past blog post in our weekly newsletter and on LinkedIn and it struck a chord, although not the chord I was expecting with some agencies. In brief, my post […]