Marketer’s Edge Interview With Tori Bogner: Local Bank Marketing
In this episode of Marketer’s Edge we’re talking local bank marketing with Tori Bogner, SVP/Marketing Director at Signature Bank of Arkansas in Fayetteville, Arkansas.
If you’re interested in financial and local bank marketing, you should watch this episode of Marketer’s Edge.
Signature Bank of Arkansas was established in 2005 by a team of well-respected and experienced local bankers who had the dream of building a bank where decisions were made locally and in the best interests of not only the bank but customers and team members as well.
Why Advertising Agencies Should Watch This Episode-Tori talks:
- The void in the banking industry that Signature Bank fills and how they accomplish it.
- The biggest challenges in convincing potential banking customers what Signature offers is different and better.
- The bank’s newest offering, Banco Si, its origins, and the reasons behind its creation.
- Growing up on a rice farm, and how that experience influences her current position.
- Her experience working with marketing agencies compared to in-house teams.
- Her role at Signature and one of the first challenges she had to overcome.
- How her experience in other industries has helped in her current role.
- Advice for marketers considering bringing an agency on board for the first time.
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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
