Marketer’s Edge Interview With Storm Tussey-Haverly: Adventure Travel Marketing
In this episode of Marketer’s Edge we’re talking adventure travel marketing with Storm Tussey-Haverly, SVP Global Marketing at Hurtigruten Group.
If your ad agency focuses on adventure travel marketing or travel/tourism, you should watch this episode of Marketer’s Edge.
Hurtigruten Group is the world’s leading adventure travel group.
Formed of three main business units – Hurtigruten Expeditions, Norwegian Coastal Express and Hurtigruten Svalbard – they offer unique small-ship and land-based adventures from pole-to-pole.
Why Advertising Agencies Should Watch This Episode-Storm talks:
- The most challenging problem in her marketing career and how she solved it.
- The difference between marketing high-end travel excursions and products like toys and technology.
- Experiences from former jobs that she applies to her current role at Hurtigruten.
- What Hurtigruten Group is and what she does as their SVP Global Marketing.
- How Storm differentiates the Hurtigruten brand in a crowded travel and cruise market to capture her target audience’s attention.
- How content offerings have changed in the travel/cruise space over the past decade.
- Advice for marketers working remotely and far away from their parent company.
- Advice to marketers considering bringing an agency on board for the first time.
- Advice she would give to an agency attempting to win business from her.
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