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Marketer’s Edge Interview With Jeff Greenfield: Attribution and Planning

Marketer’s Edge Interview With Jeff Greenfield: Attribution and Planning

In this episode of Marketer’s Edge we’re talking attribution & planning with Jeff Greenfield, co-founder and CEO of Provalytics.

Jeff is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.

If you’re interested in attribution and planning, you should watch this episode of Marketer’s Edge.

Provalytics is the next generation of attribution & planning for a cookieless world.

Provalytics is the best solution for marketing leaders who need proof on what’s working, what’s not and where to place their next bet. It was built for the ambitious marketer who needs to scale without worrying about cookies, privacy, and walled gardens.

Why Advertising Agencies Should Watch This Episode-Jeff talks:

  • Provalytics and his role is in the organization.
  • The differences between C3 Metrics and Provalytics.
  • Tips building your personal brand.
  • Whether Jeff has used marketing agencies in the past and if so, what services he used them for.
  • His previous experience as a chiropractor and magician, and how that led him to his current position.
  • The founding of 1st Approach, a branded entertainment agency focused on convergence of technology and growth marketing where he served GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs and more.
  • Jeff’s work with multi-touch attribution leading to C3 Metrics, a leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.
  • Advice he would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was trying to win business from him, the advice he would give them.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

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