Marketer’s Edge Interview With Emily Gonzalez-Tourism and Destination Marketing
In this episode of Marketer’s Edge we’re talking tourism and destination marketing with Emily Gonzalez, Vice President of Marketing and Communications for Visit Mobile.
If your ad agency pursues tourism and destination marketing clients, watch this episode.
Visit Mobile is Mobile, Alabama’s official destination marketing organization charged with attracting visitors and conventions to the Mobile area to experience and enjoy their history, culture and attractions in order to further strengthen Mobile’s image as a national destination, increasing economic stability and enhancing the region’s quality of life.
Why Advertising Agencies Should Watch This Episode-Emily talks:
- Where to place her marketing emphasis when there are so many different offerings.
- How she uses data and analytics to optimize her marketing efforts.
- The biggest marketing challenges in marketing Mobile, AL.
- How her degree from the Southeast Tourism Society impacts her work.
- What Visit Mobile does, and the six pillars the organization focuses on.
- The biggest differences between marketing vacation rentals (her previous job) and marketing a city.
- How marketing a city like Mobile has changed over the years.
- How she determines positioning for Mobile to most effectively differentiate it from other destinations.
- Whether she currently uses an agency in her marketing efforts.
- Advice she would give to marketers thinking about bringing a new agency on board.
- And lastly, if an agency was attempting to win business from her, the advice she would give them.
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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
