The Case For Better Case Studies
We created this primer because agencies often ask us about best practices for case studies.
New business is more important than ever.
As one agency principal told us:
“Now is not the time to slow down. It’s the ONLY time we may ever have to get all this concentrated amount of work done in a short period of time that we will need later for new business efforts.”
This guide will walk you through the process of creating case studies that will ultimately become a vital asset to your new business strategy.
We walk you through:
Effective Case Study Design
Key questions to ask yourself before creating
How to handle a lack of quantifiable results
For more resources to help your new business strategy beyond case studies, we’ve made our 3 Takeaways Video series fully focused on ways to help your prospecting:
Update: As a companion to our Case Study Primer, the RSW Marcom Team is creating a 5 part blog series, adding further detail and tips to key topics within our eBook. We’ll update every week.