A Guide To Help Agencies Drive New Business Through Better Case Studies

The Case For Better Case Studies

We initially created this primer because agencies often ask us about best practices for case studies.  

Despite COVID 19 changing our industry, new business is more important than ever. 

Ideally you have very little downtime in regards to work, but we know many of you do. 

This is the time to make sure your site and case studies are up to date and prospect-ready.

You need to be prepared when we come out the other end of this.  As one agency principal told us: 

“Now is not the time to slow down. It’s the ONLY time we may ever have to get all this concentrated amount of work done in a short period of time that we will need later for new business efforts.”   

This guide will walk you through the process of creating case studies that will ultimately become a vital asset to your new business strategy.  

We walk you through: 

• Effective Case Study Design 

• Proper Formatting 

• Key questions to ask yourself before creating 

• How to handle a lack of quantifiable results 

• And more.. 

For more resources to help your new business strategy beyond case studies, we’ve made our 3 Takeaways Video series fully focused on ways to help your prospecting:

3 Takeaways Video Series: Subscribe Here For The Good Stuff

Update: As a companion to our Case Study Primer, the RSW Marcom Team is creating a 5 part blog series, adding further detail and tips to key topics within our eBook. We’ll update every week.

RSW Agency New Business Case Study Series, Pt. 1: Secure Your Audience

RSW Agency New Business Case Study Series, Pt. 2: Case Studies Aren’t About You

RSW Agency New Business Case Study Series, Pt. 3: Picking A Format

RSW Agency New Business Case Study Series, Pt. 4: Nuts And Bolts

RSW Agency New Business Case Study Series, Pt. 5: If You Don’t Have Results for Your Case Study, It’s Time for a Pep Talk