The Case For Better Case Studies
We initially created this primer because agencies often ask us about best practices for case studies.
Despite COVID 19 changing our industry, new business is more important than ever.
Ideally you have very little downtime in regards to work, but we know many of you do.
You need to be prepared when we come out the other end of this. As one agency principal told us:
“Now is not the time to slow down. It’s the ONLY time we may ever have to get all this concentrated amount of work done in a short period of time that we will need later for new business efforts.”
This guide will walk you through the process of creating case studies that will ultimately become a vital asset to your new business strategy.
We walk you through:
Effective Case Study Design
Key questions to ask yourself before creating
How to handle a lack of quantifiable results
For more resources to help your new business strategy beyond case studies, we’ve made our 3 Takeaways Video series fully focused on ways to help your prospecting:
Update: As a companion to our Case Study Primer, the RSW Marcom Team is creating a 5 part blog series, adding further detail and tips to key topics within our eBook. We’ll update every week.
RSW Agency New Business Case Study Series, Pt. 5: If You Don’t Have Results for Your Case Study, It’s Time for a Pep Talk
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).