A Guide To Help Agencies Drive New Business Through Better Websites
Continuing from our initial eBook, A Guide To Help Agencies Drive New Business Through Better Case Studies, we’ve created this guide on better websites to help agencies, PR firms and marketing services firms in a similar way for their sites.
Your agency’s site is a visual elevator pitch, yet many agencies don’t consider this when creating or updating their sites.
Your site is typically the first thing a prospect sees, and as we discuss in our guide, it’s the most important member of your agency new business team.
Does your agency’s website tell your target audience who you are, what you do, and your value?
In 20 or so seconds?
Agencies spend countless hours to get a client’s value prop, not just right, but perfect, testing through dozens (hundreds?) of iterations.
Why don’t agencies do the same for their sites?
This guide will help you think about what your website communicates to prospects.
Unless it’s designed with new business acquisition in mind, it may not be helping you get closer to closing business.
In this guide, we’ll walk you through:
- First Principles
- The Basics of Site Design Through a Sales Lense
- The Anatomy of a New Business Website
- And more
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).