16 Agency Business Development Tools You Need to Thrive in 2019
And as Mark Kelly points out on Smart Insights, the ultra-competitive nature of the modern agency landscape means that you can’t ignore new business development. When you’re competing against not just your local agencies but shops sitting halfway across the world (who can undercut you on price), you have to be proactive in your search for new business.
Which is why all but 14% of agencies say that new business is a “vital” area of focus for them.
To make new business easier, you need agency business development tools. There has been a steady rise in the number of agencies using such tools. For instance, an RSW/US survey found that the percentage of agency execs using list building software increased from 45% in 2015 to 69% in 2018.