RSW/US’s New Year Outlook survey found that marketers are increasingly taking work in-house and seeking out specialty shops.
-BSSP launched its first campaign for Italian frozen food brand Michael Angelo’s, focused on brand inspiration Nonna Foti (video above). “The ultimate high standard of goodness and taste is the way Grandma made it; by leaving all the compromises out,” explained BSSP creative director Paul Roberts. “For Michael Angelo’s Nonna Foti is an essential part of the brand story and we saw an opportunity to leverage that authentic voice in introducing the brand to a national audience.”
-Omnicom reached a settlement in a discrimination suit filed by a former DDB employee.
-iCrossing hired Jeff Ratner from Publicis’ Blue 449 as chief media officer.
-RSW/US’s New Year Outlook survey found that marketers are increasingly taking work in-house and seeking out specialty shops.
-Nike’s “reverse auction” review of its agency roster is not a good sign for agencies.
-M&C Saatchi hired Raquel Chicourel as chief strategy officer.
-RSA Films added Zach Merck to its directorial roster.View Article
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).