5 Trends That Will Define Agency New Business in 2017
Will 2017 be the year agencies fall dangerously out of touch with client expectations?
How will the shift towards project-based work impact your agency’s ability to retain long-term clients?
Do clients intend to move more marketing services in-house in 2017?
A new report from RSW/US examines these and other troubling trends, offering valuable insights into both agency and marketer perspectives on key topics such as spending, project work versus AORs, and the explosive rise of marketing technology.
Now in its 11th year of publication, the annual RSW/US New Year Outlook Report gathers and analyzes data from over 10,000 agencies and over 100,000 marketing decision makers across the US and Canada. As you begin to set your marketing and sales priorities for 2017, consider how the RSW/US data will impact your goals.View Article
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).