RSW Agency New Business Programs

RSW/US: Full Service Outsourced Lead Generation/Agency New Business Program

RSW/US  is a full service program, supported by a seasoned sales/new business director and a team of list builders, marcom, and other strategic support staff. This program is designed to help agencies get closer to close. Your new business director (who looks like they are part of your agency) finds qualified leads, sets meetings, helps better position you in the market, and works to get you closer to close.

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LAUNCH: Outsourced Appointment Setting

LAUNCH is a lead generation program designed to help get conversations started.  A new business director is assigned to your agency who looks like they are part of your firm.  A list team supports the program.  The goal of the new business director is to set meetings for agencies that they are then responsible for moving forward.

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RSW-Lite: Outsourced e-Lead Generation

RSW-Lite gives smaller agencies an opportunity to keep their brand name in front of prospects they are interested in going after and track activity of visitors to their site. Easy-to-use reporting and bi-monthly email outreach – all for one low price.  Other ala carte services also available (e.g. infographic development, animated video case study development).

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RSW/Consulting: Getting to Close in a “New World Order”

The marketing agency landscape is changing rather rapidly.

More marketers are using project work as a starting point for agency relationships – which forces agencies to look at how they prospect, how they talk about themselves, and how they pursue new business, differently.

More marketers are also bringing more work in-house. This doesn’t eliminate the need for agencies, but it does force agencies to think about their structure, their offerings, and how they position and sell their agency.

RSW/US has been in the business of managing agency new business programs for their marketing agency clients since 2005. We are the Nation’s leading outsourced agency new business firm. We work exclusively with marketing agencies to help them open qualified doors, set meetings, better position them in the market, and get them closer to close.

We live the issues you’re dealing with every day. We have an outstanding track record of helping agencies work their way down the line to close more business. RSW/US is uniquely suited to help agencies (specifically those that are mid-to-smaller agencies) better organize their new business process and improve their chances of winning new business.

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