Unlike our competitors, we are all about getting you closer to close — not just getting you meetings. Your New Business Director is not only given incentives to find you qualified leads, but those incentives increase when you close business.
We realize that meetings are only part of the program. We have mutually shared objectives. You win, we win. You win, you stay. You win, we have a long-term, happy client.
The lifespan of a new business director is less than a CMO — about 18 months.* Here are some of the reasons we’ve been given for this revolving door:
While we often operate as the new business team for an agency, we can also serve as part of an existing new business team. In either scenario, RSW/US accomplishes what would traditionally take at least two to three people to accomplish.
We frequently work with internal new business directors and are flexible in how we’re integrated into a client’s business. We can be a great pipeline-filler for a new business director working inside an agency and provide a support system to help their overall efforts.