In this February 25, 2015 agency new business webinar, Mark Sneider, Owner/President of RSW/US, shares findings from our 2015 New Year Outlook Survey, which was sent to both Marketers and Agencies. This was the first time we asked Marketers and Agencies to describe the MOST TROUBLING TREND they see about each other.
Frustration and tension came through clearly in the responses. Among the highlights of the webinar:
• Insights on what to expect through the balance of 2015
• Feedback from Marketers and Agencies
• Frustrations exhibited on both sides of the fence
• Opportunities that can be bred from this “tension”
Slide Deck available on the RSW/US SlideShare page here.