Based on our RSW-Mirren New Business Tools 2018 Annual Report, Lee McKnight Jr, VP of Sales at RSW/US, conducts this webinar. Our goal was to avoid a recitation of the report, and instead give viewers key takeaways and stats on agency usage of tools, what they find effective (or don’t) and ultimately provide a simple, but effective framework for agencies to follow as they research tools to incorporate into their new business plan.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
https://www.rswus.com/wp-content/uploads/2018/06/2018-Toos-Webinar-Thumbnail.jpg900900Lee McKnight Jrhttps://www.rswus.com/wp-content/uploads/2021/09/Updated-RSW-logo-2021.pngLee McKnight Jr2018-06-08 13:14:152020-08-26 18:02:102018 Trends In Agency New Business Tools-RSWUS Webinar
RSW/US Webinar: The Ever-Changing Face of Advertising, Changes Again
In this 2/7/18 webinar, The Ever-Changing Face of Advertising, Changes Again, RSW/US Owner and President, Mark Sneider, presents a blueprint to help agencies work their way through the changing marketing and advertising world of 2018.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
https://www.rswus.com/wp-content/uploads/2021/09/Updated-RSW-logo-2021.png00Lee McKnight Jrhttps://www.rswus.com/wp-content/uploads/2021/09/Updated-RSW-logo-2021.pngLee McKnight Jr2018-02-13 14:28:472020-08-26 18:02:04RSW/US Webinar: The Ever-Changing Face of Advertising, Changes Again
Agencies and Marketers nationwide responded to our survey, answering questions on the changing trends in new business, including: new business director tenure and overall success, current challenges inherent to agency new business, referral frequency, in-house agency usage, project vs. AOR work and more.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
https://www.rswus.com/wp-content/uploads/2017/12/2017-new-business-report-webinar.jpg1095900Lee McKnight Jrhttps://www.rswus.com/wp-content/uploads/2021/09/Updated-RSW-logo-2021.pngLee McKnight Jr2017-12-15 16:25:042020-08-26 18:01:58Countering the Changing Trends in Agency New Business Webinar
2017 New Business Tools Webinar-A Realistic Approach
Our webinar (based on our new 2017 Tools Report, co-sponsored with Mirren New Business) from Wednesday, June 7th, 2017. In it, RSW/US VP of Sales, Lee McKnight Jr., walks you through the tools your agency peers find most useful to drive new business.
As you’re budgeting for or considering tools to add to your new business arsenal, this webinar will be helpful. Lee will talk the top tools, new tools, and also present realistic options for building the right tool-set.
With so many out there, you can’t use them all, but we’ll talk the right mix from the ground floor.
Now in its fifth year, The New Business Tools Annual Report summarizes the findings from nearly 400 US agency executives on the use and effectiveness of tools across a range of nine different categories most critical to an agency’s new business function.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
2016 RSW/US – Mirren Agency New Business Tools and Technology
Each year, RSW/US and Mirren join forces to survey agencies across the U.S for insight on the effectiveness of a wide variety of new business tools they use to support and grow their business.
In this webinar, RSW/US Vice President of Sales, Lee McKnight Jr. presents the feedback from your peers and discusses:
The most popular tools and how to use them most efficiently.
The tools and technology that are increasing most rapidly in use.
Some important tools – that may not be getting enough attention.
2016 marks the fourth year that Mirren and RSW/US have collaborated on the New Business Tools Survey and Report. Learn what’s changed over the past year, and what new offerings have arrived in the mix.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
00Mark Sneiderhttps://www.rswus.com/wp-content/uploads/2021/09/Updated-RSW-logo-2021.pngMark Sneider2016-06-27 13:36:372020-08-26 18:01:412016 RSW/US – Mirren Agency New Business Tools and Technology
New Business Webinar: A 2016 View Through The Marketer’s Eyes
Each year, RSW/US conducts a survey asking both Marketers and Agencies for their perspective on the state of the advertising/marketing industry. We received nearly 300 responses from Senior Marketing Executives and senior Agency leaders in our most recent survey.
In the webinar, RSW/US Owner and President, Mark Sneider:
– Describes changes in the Agency/Marketer relationship
– Discusses opportunity/opportunities these changes create
– Addresses implications for the AOR relationship
– Presents the services Marketers say they want most
In addition, we asked Marketers and Agencies about the most “troubling trends” they observe in each other. Mark also shares feedback from this open-ended question in the webinar.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
00Mark Sneiderhttps://www.rswus.com/wp-content/uploads/2021/09/Updated-RSW-logo-2021.pngMark Sneider2016-03-17 12:14:242020-08-26 18:01:36New Business Webinar: A 2016 View Through The Marketer’s Eyes
The explosively rapid adoption of Inbound methods creates for Agencies the twin challenges of differentiation and saturation.
Agencies have well-established systems in place for other priorities in their firms.
The same discipline is important for managing agency new business through a holistic new business process that incorporates both inbound and outbound components.
Proactive Prospecting + Inbound = Agency New Business Success is a webinar based on talks given by RSW/US executives at key industry events over the past few weeks, including HubSpot’s INBOUND 2015.
Join RSW/US Owner & President, Mark Sneider, in this webinar as he presents how a three-step process your firm already employs for clients can generate quantifiable results for your agency new business program as well.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
RSWUS Agency of the Future Webinar–Does your Firm Have the Traits for Survival?
You’ve noticed: the advertising and marketing industry is in a period of evolution. New challenges seem to develop every day. Along with them, however, emerge new opportunities.
In this webinar, RSW/US President & Owner Mark Sneider describes eight traits your agency needs to grow, in light of ongoing change.
Mark will:
• Identify and describe each trait.
• Explain the data behind each.
• Offer steps your firm can take to Future-Proof itself.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
https://www.rswus.com/wp-content/uploads/2021/09/Updated-RSW-logo-2021.png00Lee McKnight Jrhttps://www.rswus.com/wp-content/uploads/2021/09/Updated-RSW-logo-2021.pngLee McKnight Jr2015-07-23 15:40:582020-08-26 18:01:17RSWUS Agency of the Future Webinar–Does your Firm Have the Traits for Survival?
Agencies and marketing service firms provided insight on the effectiveness of a wide variety of new business tools they use to support and grow their business. Learn what tools they’re using and how it can help your agency.
In this webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses:
• One of the most important tools – that may not be getting enough attention.
• The most popular tools and how to use them most efficiently.
• The tools and technology that are increasing most rapidly in use.
2015 marks the third year that Mirren and RSW/US have collaborated on the New Business Tools Survey and Report.
See what agencies said in 2015. Learn what’s changed, and what new offerings have arrived in the mix.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
In this February 25, 2015 agency new business webinar, Mark Sneider, Owner/President of RSW/US, shares findings from our 2015 New Year Outlook Survey, which was sent to both Marketers and Agencies. This was the first time we asked Marketers and Agencies to describe the MOST TROUBLING TREND they see about each other.
Frustration and tension came through clearly in the responses. Among the highlights of the webinar:
• Insights on what to expect through the balance of 2015
• Feedback from Marketers and Agencies
• Frustrations exhibited on both sides of the fence
• Opportunities that can be bred from this “tension”
Slide Deck available on the RSW/US SlideShare page here.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
2018 Trends In Agency New Business Tools-RSWUS Webinar
Based on our RSW-Mirren New Business Tools 2018 Annual Report, Lee McKnight Jr, VP of Sales at RSW/US, conducts this webinar. Our goal was to avoid a recitation of the report, and instead give viewers key takeaways and stats on agency usage of tools, what they find effective (or don’t) and ultimately provide a simple, but effective framework for agencies to follow as they research tools to incorporate into their new business plan.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
RSW/US Webinar: The Ever-Changing Face of Advertising, Changes Again
RSW/US Webinar: The Ever-Changing Face of Advertising, Changes Again
In this 2/7/18 webinar, The Ever-Changing Face of Advertising, Changes Again, RSW/US Owner and President, Mark Sneider, presents a blueprint to help agencies work their way through the changing marketing and advertising world of 2018.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
Countering the Changing Trends in Agency New Business Webinar
Countering the Changing Trends in Agency New Business Webinar
Our 12/11/17 webinar, Countering the Changing Trends in Agency New Business, focused on findings from our RSW/US 2017 Agency-Marketer New Business Report.
Agencies and Marketers nationwide responded to our survey, answering questions on the changing trends in new business, including: new business director tenure and overall success, current challenges inherent to agency new business, referral frequency, in-house agency usage, project vs. AOR work and more.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
2017 New Business Tools Webinar-A Realistic Approach
2017 New Business Tools Webinar-A Realistic Approach
Our webinar (based on our new 2017 Tools Report, co-sponsored with Mirren New Business) from Wednesday, June 7th, 2017. In it, RSW/US VP of Sales, Lee McKnight Jr., walks you through the tools your agency peers find most useful to drive new business.
As you’re budgeting for or considering tools to add to your new business arsenal, this webinar will be helpful. Lee will talk the top tools, new tools, and also present realistic options for building the right tool-set.
With so many out there, you can’t use them all, but we’ll talk the right mix from the ground floor.
Now in its fifth year, The New Business Tools Annual Report summarizes the findings from nearly 400 US agency executives on the use and effectiveness of tools across a range of nine different categories most critical to an agency’s new business function.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
2016 RSW/US – Mirren Agency New Business Tools and Technology
2016 RSW/US – Mirren Agency New Business Tools and Technology
Each year, RSW/US and Mirren join forces to survey agencies across the U.S for insight on the effectiveness of a wide variety of new business tools they use to support and grow their business.
In this webinar, RSW/US Vice President of Sales, Lee McKnight Jr. presents the feedback from your peers and discusses:
2016 marks the fourth year that Mirren and RSW/US have collaborated on the New Business Tools Survey and Report. Learn what’s changed over the past year, and what new offerings have arrived in the mix.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
New Business Webinar: A 2016 View Through The Marketer’s Eyes
New Business Webinar: A 2016 View Through The Marketer’s Eyes
Each year, RSW/US conducts a survey asking both Marketers and Agencies for their perspective on the state of the advertising/marketing industry. We received nearly 300 responses from Senior Marketing Executives and senior Agency leaders in our most recent survey.
Our new business webinar, A 2016 View Through the Marketer’s Eyes, presents insights gleaned through year’s survey.
In the webinar, RSW/US Owner and President, Mark Sneider:
– Describes changes in the Agency/Marketer relationship
– Discusses opportunity/opportunities these changes create
– Addresses implications for the AOR relationship
– Presents the services Marketers say they want most
In addition, we asked Marketers and Agencies about the most “troubling trends” they observe in each other. Mark also shares feedback from this open-ended question in the webinar.
Learn how your peers are viewing industry trends in A 2016 View Through the Marketer’s Eyes.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
Proactive Prospecting + Inbound = Agency New Business Success
Proactive Prospecting + Inbound = Agency New Business Success
RSW/US Webinar: The Secret to Successful Inbound
The explosively rapid adoption of Inbound methods creates for Agencies the twin challenges of differentiation and saturation.
Agencies have well-established systems in place for other priorities in their firms.
The same discipline is important for managing agency new business through a holistic new business process that incorporates both inbound and outbound components.
Proactive Prospecting + Inbound = Agency New Business Success is a webinar based on talks given by RSW/US executives at key industry events over the past few weeks, including HubSpot’s INBOUND 2015.
Join RSW/US Owner & President, Mark Sneider, in this webinar as he presents how a three-step process your firm already employs for clients can generate quantifiable results for your agency new business program as well.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
RSWUS Agency of the Future Webinar–Does your Firm Have the Traits for Survival?
RSWUS Agency of the Future Webinar–Does your Firm Have the Traits for Survival?
You’ve noticed: the advertising and marketing industry is in a period of evolution. New challenges seem to develop every day. Along with them, however, emerge new opportunities.
In this webinar, RSW/US President & Owner Mark Sneider describes eight traits your agency needs to grow, in light of ongoing change.
Mark will:
• Identify and describe each trait.
• Explain the data behind each.
• Offer steps your firm can take to Future-Proof itself.
Slide deck available here: http://bit.ly/1MKS6Be
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
RSW/US 2015 Agency New Business Tools Webinar
Agencies and marketing service firms provided insight on the effectiveness of a wide variety of new business tools they use to support and grow their business. Learn what tools they’re using and how it can help your agency.
In this webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses:
• One of the most important tools – that may not be getting enough attention.
• The most popular tools and how to use them most efficiently.
• The tools and technology that are increasing most rapidly in use.
2015 marks the third year that Mirren and RSW/US have collaborated on the New Business Tools Survey and Report.
See what agencies said in 2015. Learn what’s changed, and what new offerings have arrived in the mix.
https://www.youtube.com/watch?v=6LEt9sH04t8
Slide deck available here.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.
RSW/US 2015 Webinar: Frustration Breeds Opportunity – Tensions between Agencies and Marketers
In this February 25, 2015 agency new business webinar, Mark Sneider, Owner/President of RSW/US, shares findings from our 2015 New Year Outlook Survey, which was sent to both Marketers and Agencies. This was the first time we asked Marketers and Agencies to describe the MOST TROUBLING TREND they see about each other.
Frustration and tension came through clearly in the responses. Among the highlights of the webinar:
• Insights on what to expect through the balance of 2015
• Feedback from Marketers and Agencies
• Frustrations exhibited on both sides of the fence
• Opportunities that can be bred from this “tension”
Slide Deck available on the RSW/US SlideShare page here.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.