,

Under The Hood Agency Interviews: Sam Littlefield

Under The Hood Agency Interviews: Sam Littlefield

In our first episode of Under the Hood, RSW/US Founder & President Mark Sneider sits down with Sam Littlefield, President & CEO of The Littlefield Agency—a B2B-focused firm with 25 employees and 45 years of experience in the manufacturing and financial services space.

Sam shared a ton of insights on what it takes to run a modern agency, including:

  • How they build strategic, non-transactional partnerships that deliver results

  • Why regular, in-person check-ins are key to client retention

  • The edge specialization gives them in serving complex B2B clients

  • What it was like stepping into the CEO role during the height of the pandemic

  • How bringing media and analytics in-house—and focusing on culture—earned them top workplace honors

  • The balance they strive for between client success, employee well-being, and work-life health

In future episodes of Under the Hood, Mark will talk with agency leaders about how they think, how they operate, and how they bring real value to their clients.

Each conversation will dig into topics like:

  • Why marketers start searching for new partners

  • How agencies are navigating AI and client expectations

  • Value-based pricing vs. time-based models

  • Agency “superpowers” and the trends shaping the market

Big thanks to Sam for kicking things off!

/by