Marketer’s Edge with Milena Lozina: Graduate Program Marketing
RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close
In this episode of Marketer’s Edge we’re talking with Milena Lozina, Assistant Director of Graduate Program Marketing at Yeshiva University, in New York City.
If your ad agency focuses on graduate program marketing or educational marketing , you should watch this episode of Marketer’s Edge.
Yeshiva University is a unique institution that combines Jewish education with academic rigor across various disciplines.
It is known for its diverse student body and offers a range of undergraduate and graduate programs.
The university operates several graduate schools, including those for psychology, social work, law, business, and health sciences.
The graduate studies programs are designed to cater to a variety of professional fields, emphasizing both academic excellence and practical application.
Why Ad Agencies and Marketing Services Firms Should Watch This Episode – Milena talks:
🎓 An overview of Milena’s role at Yeshiva University
🤝 Challenges and benefits of supporting multiple brands
📚 The various graduate programs supported by Milena
🔗 Team structure and collaboration with agency partners
🌟 What differentiates Yeshiva University from other higher ed institutions
📊 Trends in the adoption of AI in graduate programs
💡 Strategies for addressing the perceived value of graduate degrees
💼 Milena’s background in graphic, web design, and marketing
🚀 Insights on the future of marketing in graduate education
💪 Advice for marketers in the education sector
📈 The evolving landscape of higher education marketing
🔍 Milena’s advice to agencies looking to win business from marketers like her
📝 Advice to marketers looking to bring an agency on board
🌍 Importance of diverse experience in marketing roles
💻 Integration of AI in marketing and education
If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
