Marketer’s Edge with Kelley Thornton: Personal Care and DTC eCommerce
RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close
In this episode of Marketer’s Edge we’re talking personal care and DTC eCommerce with Kelley Thornton, Founder & CEO of Tiege Hanley
If your ad agency focuses on personal care and DTC eCommerce, or subscription commerce, you should watch this episode of Marketer’s Edge.
Tiege Hanley is a men’s skincare company that provides uncomplicated and affordable skincare solutions.
Founded by four friends, the brand focuses on simplifying skincare routines with clinically relevant products tailored for men.
Their mission is to help men achieve healthy skin through easily understandable systems that cater to various skin needs, emphasizing accessibility and effectiveness.
Why Ad Agencies and Marketing Services Firms Should Watch This Episode – Kelley talks:
– Kelley’s multifaceted role as Founder & CEO
– Direct-to-consumer marketing challenges faced by new brands
– Strategies for building brand awareness and competition against established brands
– Content production efforts: 300-400 pieces per month!
– Importance of skin health and prevention of skin cancer
– The use of influencer marketing and long-form content to reach target audience
– Tiege Hanley’s mission and products for men’s skincare
– Advice for agencies reaching out to marketers such as Kelley
– Kelley’s previous entrepreneurial experiences
– His motivation to enter the men’s skincare market
– Advice for marketers seeking agency partnerships
– Positioning of Tiege Hanley as uncomplicated skincare
– Collaboration with University of Connecticut athletes for marketing initiatives
– Their top-selling products and routines offered
– Challenges of marketing in the crowded skincare market
– Importance of perseverance and grit in entrepreneurship
If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
