Marketer’s Edge Interview with Rebecca Morris-Hoeft: Financial Marketing & Social Responsibility
RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close
In this episode of Marketer’s Edge we’re talking financial marketing and social responsibility with Rebecca Morris-Hoeft, who spent nearly 10 years as Chief Brand Officer at Sunrise Banks and is now CEO & Founder of the Morris Hoeft Group.
If your ad agency focuses on financial marketing or social responsibility, you should watch this episode of Marketer’s Edge.
Sunrise Banks offer financially inclusive products that aim to better the lives of their clients in the Twin Cities Metro and beyond.
They don’t see themselves as bankers – they see themselves as a social engine for good.
The bank focuses on positive community engagement and partners with like-minded companies to extend its mission nationally and around the world.
Why Advertising Agencies Should Watch This Episode- Rebecca talks:
- What kind of organization Sunrise Banks is and what she does for them
- Social Responsibility and what it means to be a “Social Engine for Good”
- Role of Chief Brand Officer at Sunrise Banks
- Building a community and social impact at Sunrise Banks
- Front-facing positioning and marketing strategies employed at Sunrise Banks
- Social impact initiatives at Sunrise Banks
- Future of the banking industry – digital transformation and relationship building
- Role of AI and ChatGPT in marketing and banking
- Involvement with marketing agencies for SEO, customer focus groups, media prep, and storytelling
- Her advice to agencies looking to win business from marketer’s like herself
- And, advice for marketers considering bringing a new agency onboard
If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.