Marketer’s Edge Interview with Randy Kush: Local Retail Marketing
RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close
In this episode of Marketer’s Edge we’re talking Local Retail Marketing with Randy Kush, co-owner of 7 Day Furniture in Omaha and Lincoln, Nebraska.
If your ad agency focuses on local retail marketing, you should watch this episode of Marketer’s Edge.
Founded by ex-NFLer Rod Kush, the company is now run by Rod’s two sons, Troy and Randy.
7 Day Furniture is truly a local, family-owned business with 65 employees.
They are proud to be a part of the greater Omaha and Lincoln communities and their promise to their customers and their mission is to always provide the best quality service and products at the most affordable prices.
Why Ad Agencies and Marketing Services Firms Should Watch This Episode – Randy talks:
- Changes made by Randy and his brother Troy since taking over in 2020
- Importance of company culture and strategies to improve it
- Impact of the economy on consumer spending and the retail market in Nebraska
- 7 Day Furniture’s marketing strategy and brand positioning
- Use of AI in marketing and other current trends
- Future plans for e-commerce at 7 Day Furniture
- Use of external marketing agencies and their roles
- What kind of business 7 Day Furniture is and Randy’s role within the organization
- The origin of the name 7 Day Furniture
- Family dynamics in the business and advice for other family-run businesses
- Challenges faced by marketers and marketing agencies in 2024
- Advice for marketers considering bringing a new agency onboard
- And, Advice for agencies trying to win business from marketers like Randy
If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
