Marketer’s Edge Interview with Paul Schwalbach: Community College Marketing
RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close
In this episode of Marketer’s Edge we’re talking community college marketing with Paul Schwalbach, Marketing and PR Manager at Pima Community College, in Tucson, Arizona.
If your ad agency focuses on Community College or Education Marketing, you should watch this episode of Marketer’s Edge.
Pima Community College is a comprehensive two-year institution serving students and employers throughout Pima County in Arizona and beyond. They welcome everyone striving to achieve a better life for themselves, their families and their communities. Pima is focused on strengthening partnerships and expanding employer engagement in order to ensure that today’s students are prepared now and for many years to come.
Why Advertising Agencies Should Watch This Episode-Paul talks:
- How Pima Community College manages its extensive marketing and communications efforts across multiple platforms and departments.
- Pima’s work hand-in-hand with local businesses like Raytheon and Caterpillar to tailor educational programs that meet industry needs.
- How Pima balances open admissions with maintaining high educational standards and how they’ve tackled the impact of the pandemic on student enrollment.
- An in-depth understanding of Pima Community College, including the structure, offerings, and unique aspects of one of Tucson’s key educational institutions.
- The transition from traditional marketing methods to modern digital strategies, including the use of geofencing and social media.
- Valuable advice for marketers looking to bring on new agencies.
- Advice for agencies looking to win business from marketers.
If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
