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Marketer’s Edge Interview with Julia MacMullan: Educational Marketing

Marketer’s Edge Interview with Julia MacMullan: Educational Marketing

RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close

In this episode of Marketer’s Edge we’re talking educational marketing with Julia MacMullan, Director of Marketing at Springside Chestnut Hill Academy, the largest independent school in Philadelphia.

If your ad agency focuses on educational marketing, and specifically independent, private schools, you should watch this episode of Marketer’s Edge.

SCH offers a unique educational model that empowers its younger students with a single-sex education in Pre-K through 8th and a coed experience in Upper School.

Students learn in a community that inspires unbounded curiosity, independent thought, and a passion to effect positive change. SCH’s unparalleled, 62-acre campus combines the best of city and suburb, and they are distinguished by their signature programs in entrepreneurial leadership, global travel, robotics and engineering, college preparation, new media, outdoor education, and principles of sustainability.

Why Ad Agencies and Marketing Services Firms Should Watch This Episode – Julia talks:

  • 🧠 Concerns about students’ mental health during and after COVID-19, and policies regarding technology use in schools.
  • 💻 Shift from large open house events to virtual sessions for student recruitment.
  • 📚 Curriculum changes focusing on AI in education and evolving teaching methods.
  • 🔮 Julia’s predictions for the future of private education, including curriculum adaptations and marketing strategies.
  • 🎓 Benefits of the school’s educational structure and how it is communicated to prospective families.
  • 🏫 What kind of school Springside Chestnut Hill Academy is and Julia’s role within the organization.
  • 🌐 Challenges faced during the pandemic, such as transitioning to online learning and marketing.
  • 🌍 The importance of their website for marketing and engagement during COVID-19.
  • 🔄 Potential consolidation of smaller schools, addressing diversity, equity, inclusion, and sustainability issues.
  • 🤝 Advantages of collaborating with external agencies for marketing support.
  • 💡 Her advice for marketers considering bringing outside agencies onboard.

If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

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