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Marketer’s Edge Interview with Jill Sammons: Credit Union Marketing

Marketer’s Edge Interview with Jill Sammons-Credit Union Marketing

RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close


In this episode of Marketer’s Edge we’re talking credit union marketing with Jill Sammons, Senior Vice President Marketing, Well-Being & Wealth Advisory at BCU.

If your ad agency focuses on credit union marketing, you should watch this episode of Marketer’s Edge.

BCU is a purpose-driven organization that empowers people to discover financial freedom.

With over $6 Billion in assets, BCU is also one of the fastest growing credit unions in the last four decades.

Both not-for-profit and member-owned, the Credit Union is driven by the commitment to provide extraordinary service for more than 350,000 members across the US and Puerto Rico. BCU members enjoy access to financial services and well-being programming that inspire confidence through the brand promise Here Today For Your Tomorrow.

Lifetime membership is offered to employees and families of America’s best workplaces and those living or working in Chicago-area communities.

Why Advertising Agencies Should Watch This Episode-Jill talks:

🌟 Know to Grow Strategy and Prioritizing Initiatives

🚀 Differentiation Strategies in the Saturated Banking/CU Market

🤖 Utilization of AI Technology in Marketing Jill’s efforts

🤝 Collaboration Between In-House Teams and External Agencies

📈 Advice for Marketers Considering New Agency Partnerships


BCU Overview

🏦 BCU and Its Unique Approach in the Credit Union Industry

💡 BCU’s Focus on Financial Well-Being and Partnership with Large Employers

💪 Implementing Strategies to Improve Employees’ Financial Well-Being

📚 Leadership Style and the Influence of “Truth About Leadership” Book

🌟 Importance of Shared Values and Mentoring at BCU

If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.