Marketer’s Edge Interview With Chris Veillon: Sustainable Food Practices

Marketer’s Edge Interview With Chris Veillon: Sustainable Food Growth

In this episode of Marketer’s Edge we’re talking with Chris Veillon , Chief Marketing Officer for Pure Flavor.

If your agency pursues clients in the sustainable food, food retail, or foodservice space, you’ll want to watch this episode.

A bit of background: Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere.

Their passion for sustainable food and greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

They are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.

Why Advertising Agencies Should Watch This Episode-Chris talks:

  • How Pure Flavor effectively differentiates itself at shelf and in-market, with “all things organic” being so top of mind in our economy culture.
  • How he supports the business from a marketing standpoint – whether monies are primarily used for retail support, like point of sale and special in-store promotion work?
  • Their “Live Deliciously” magazine – how it’s distributed and its effectiveness in driving the business and building his brand.
  • The gap that the owners saw in the market when they started Pure Flavor in 2003.
  • The brand names that sit under the Pure Flavor umbrella, their creation, and managing all of them within such a large portfolio of products.
  • Any advice he would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was attempting to win business from him, what advice he would give them.

A little bit about Chris: 

A bilingual, global marketing leader with more than two decades of international experience developing award winning brands through strategic leadership.

Enthusiastically seeks out and creates relationships with likeminded partners to create impactful engagement opportunities.

Passionate about navigating to smooth water to differentiate, no matter the topic or application.

Always promoting the need to #BeRevolutionary.