Marketer’s Edge Interview with Amitai Sasson: ecommerce
RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close
In this episode of Marketer’s Edge we’re talking ecommerce with Amitai Sasson,VP of eCommerce at OverstockArt.com, the largest online retailer of handmade oil paintings in the United States.
If your ad agency focuses on ecommerce, you should watch this episode of Marketer’s Edge.
Specializing in hand-painted reproductions of famous works by renowned artists such as Van Gogh, Monet, Renoir, Klimt, and more, OverstockArt.com offers a wide selection to enhance any space.
Whether you’re a home decorator, office manager, or the owner of a high-end hotel or restaurant, overstockArt.com will have the perfect wall decor for your needs.
Why Ad Agencies and Marketing Services Firms Should Watch This Episode – Amitai talks:
- 🛍️👀 The importance of controlling product visibility in retail partnerships
- 🏠✨ Adaptation to trends in the home decor market
- 📈✉️ Marketing strategies, including SEO and direct email campaigns
- 🏅💼 His athletic background and the connection to business leadership
- 🧑🏫🤝 Advice for marketers on bringing new agencies onboard
- 📊🏆 Advice for agencies looking to win business from marketers
- 🎨📖 An overview of overstockArt.com and its founding story
- 💻👔 His role as VP of eCommerce
- 🎨🖼️ The unique selling proposition of selling hand-painted reproductions of famous artwork
- 📦📊 Inventory management strategies for eCommerce
- ⛓️📉 Use of the Theory of Constraints in inventory management
- 📱🔄 Development and spin-off of Communicator Base, a supply chain software
- 🤝🌍 Challenges in partnerships with large retailers post-pandemic
If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
