Marketer’s Edge Interview with Amanda Kantor: Brewery Marketing
RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close
In this episode of Marketer’s Edge we’re talking brewery marketing with Amanda Kantor, Marketing Manager at Saucy Brew Works in Cleveland, Ohio.
If your ad agency focuses on breweries and brewery marketing, you should watch this episode of Marketer’s Edge.
Founded in 2015, Saucy Brew Works is more than just a brewery; it is a lifestyle brand dedicated to crafting exceptional experiences. With a strong passion for both beer and coffee, Saucy Brew Works believes in the power of connection—whether it’s enjoying a morning coffee as the sun rises or sharing a crisp beer with friends at sunset.
Saucy Brew Works pours passion into every step of their process, from selecting the finest ingredients to employing cutting-edge techniques. This dedication results in a collection of exquisite and unique craft beers. The team at Saucy Brew Works is committed to offering the best of brewing excellence to their customers and is constantly exploring new avenues to maintain freshness and authenticity. Their mission is clear: to cultivate a sense of belonging.
Why Advertising Agencies Should Watch This Episode-Amanda talks:
🍻 What kind of business Saucy Brew Works is and what she does for them.
🚀 The company’s expansion and entry into the coffee business.
💰 Raising money via crowdfunding to help with expanding into the brewing and coffee markets.
🏅 How the company differentiates itself from the competition.
👥 How Saucy Brew Works attracts and retains customers.
🤖 How she uses technology and the potential of using AI for recipe creation.
👩💼 How she and her team of three handle all aspects of their brand and marketing.
🏢 Their use of agencies.
🍽️ How and why Saucy Brew Works positions itself as a food and beverage destination with a wide range of offerings to cater to different preferences.
📈 Her‘s advice for marketers looking to bring a new agency on board.
💡 Advice she would give agencies looking to win business from her.
If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
