Marketer’s Edge Interview With Aaron Ahedo: Beauty and Personal Care
In this episode of Marketer’s Edge we’re talking beauty and personal care with Aaron Ahedo, the Director of International Marketing for Deborah Lippmann.
If your ad agency pursues clients in the beauty, personal care, or fashion space, you’ll want to watch this episode.
Deborah Lippmann is the go-to manicurist for the most fashionable magazines and renowned fashion houses from Vogue, InStyle, W, Vanity Fair and Elle to Donna Karan, Rodarte, Narciso Rodriguez, Marchesa and Versace to name a few. After years of experience in the industry, her eponymous line of lacquers and treatments for nails, hands and feet is as coveted as her incredible talent.
Why Advertising Agencies Should Watch This Episode-Aaron talks:
- Ultra-competitive markets and how he works to differentiate the company-both in terms of the messaging/positioning and how he engages with the end consumer.
- What he learned from his global marketing experience prior to Deborah Lippmann, specifically at eShave New York, and how he applies that experience today.
- The biggest changes in the beauty/personal care space since he first started working it in 2006 and how Deborah Lippmann adjusted to address these changes.
- How an independent firm like Deborah Lippmann stays on trend/on top of what consumer needs and wants are.
- Advice he would give to marketers thinking about bringing a new agency on board.
- And lastly, if an agency is attempting to win business from him, the advice he would give.
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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.
