Is LinkedIn Killing the RFP?

Brands like The North Face, Nike Jordan, Feastables, and Heineken have crowdsourced agency searches on LinkedIn.

Is this a threat or an opportunity?

Is LinkedIn killing the RFP?

Let’s dive into three key takeaways every agency should know.

Welcome to “3 Takeaways”, our new business video series where we give you three takeaways to help improve your new business program.

Your first takeaway:

If brands are scouting talent directly on the platform, LinkedIn is your new storefront.

Ensure your page clearly highlights your specialties, showcases recent work and client wins, and positions key leaders visibly.

Remember: For some brands, LinkedIn is now your front door.

Your second takeaway:

Something you should do ongoing regardless of LinkedIn, by the way.

But if brands continue to post these open calls, they aren’t asking for extensive proposals.

They want clarity—quickly.

Prepare a streamlined ‘Quick-Strike Kit’ that clearly and concisely demonstrates your expertise, relevant experience, and results-driven approach.

Being able to respond swiftly and purposefully can set you apart.

And your third takeaway:

Recognize that agency searches are becoming more fluid and less formal, at least to a certain degree.

Track key decision-makers on LinkedIn, actively engage with their content, and consistently add value through your interactions.

Again, whether this Linked process continues or not.

The goal is to already be part of their conversation when new any opportunities arise, known or unknown.

So, is LinkedIn killing the RFP?

We’ll see where it goes, but whether you see crowdsourced agency searches as a disruption or an evolution, the choice to adapt is yours.

Agencies that embrace these changes will get more opportunities to open new doors.

Thanks for watching—now go make LinkedIn your competitive advantage.”

Is LinkedIn Killing the RFP? 3 Ways Agencies Can Adapt and Thrive: 3 Takeaways, Ep. 110