Case Studies
Our case studies provide a look into the key elements of our business development process
At RSW/US, we focus solely on helping clients get closer to close. We have successfully supported marketing service and other professional service firms since 2005.
Why RSW/US?
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- Customized Positioning Plans: We build strategic plans around your unique services, goals, and vision. We dig into your work, what sets you apart, and the business problems you solve—then shape a story that captures both the facts and the feel of your firm. It’s all about creating a clear, compelling narrative that makes people believe in what you do.
- Targeted Prospect Lists: Our prospecting lists are custom-built using our tech stack and verified by human intelligence, ensuring higher quality and relevance. We leverage a combination of list platforms, research tools, AI-driven insights, and intent tracking to identify companies actively searching for services like yours.
- Experienced New Business Directors: Your program is run by a seasoned New Business Director with 10–15 years of sales and marketing experience. They embed into your team and show up as part of your agency—complete with their own email and phone line. Beyond setting meetings, they help nurture prospects, guide follow-ups, and keep momentum going all the way to close.
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- Robust Marketing Technology: We’re platform-agnostic and continuously test new tools to keep our tech stack current. Our robust stack powers every aspect of business development, including Instantly for personalized cold outreach, PhoneBurner for efficient dialing, and Visual Visitors for web engagement tracking. We also use ZoomInfo, AI-driven list builders, and LinkedIn Sales Navigator to identify high-value prospects at the right time.
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- Coaching & Counseling: Beyond prospecting, we coach agency leaders throughout the new business process—from meeting preparation and proposal refinement to strategic follow-ups and effective positioning. We also share insights on industry trends, digital marketing best practices, and ways to enhance your online presence to boost credibility and conversions.
- Integrated Outreach: We employ a multi-touch, omnichannel approach—combining phone, email, LinkedIn, direct mail, and technology-driven insights to build awareness and engagement. Our process strategically integrates personalized outreach, thought leadership, and our tech stack to ensure that prospects are engaged at the right moment.
Getting clients closer to closing business is our sole focus.
Here’s just some of the business won by our clients:
What our agency clients say about the success of their RSW/US program…
We’ve worked with RSW/US for 5 years. Our initial goal was to build our agency’s brand awareness and win business with select national brands outside of our home state. RSW/US has been a great partner in helping us better position our agency in the B2B space. With a strategic plan and process in place, along with persistent outreach, the RSW/US program has successfully put our agency in front of national brands and land new clients all across the country.
RSW/US is a fantastic addition to our agency. Our New Business Director is on the front-lines for us every day… continually prospecting and generating new opportunities. He professionally represents our agency as we continue to evolve and grow. Not only has he helped us get in-the-door with new prospects, but he also continues to move things forward to action. He is truly a part of our team!
Before RSW/US, our business development efforts were mostly inbound and relationship-based. They’ve helped us engage new brands across new segments for our agency, ultimately growing our client portfolio. They’re a great strategic partner and several years in, they continue to help us break through in creative ways.
RSW/US is truly part of our team. They have the ability to understand who we are; taking our strengths and matching them with potential new clients. Their disciplined, strategic and relevant outreach has resulted in several new clients across our target industries!
Behind the Work: Strategy, Stories & Results
We’re proud to be thought leaders in the industry.
Here are a few places we’ve been featured:
Frequently Asked Questions:
Where is RSW/US based?
We’re U.S. based and our HQ is in Cincinnati, Ohio.
Why would we choose RSW/US over other options?
We succeed because we combine skilled human resourcefulness and tenacity with a comprehensive tech stack. We know one cannot succeed without the other and is why 90% of clients close some form of business in the first year of our program.
Here are a few reasons to believe we can help you drive more new business:
- We only work with ad agencies, marketing services, research, PR, and software development firms
- U.S. based
- We create customized plans for your firm
- The cleanest and most targeted lists available
- Average new business director tenure at RSW is 8 Years
- All programs informed by a robust tech stack
- Scalable process that includes multiple mediums and an omnichannel approach
- A firm would have to hire 2 people, minimally, to accomplish the same work we do for our clients
- We do not use hope, or spray and pray, as a strategy – we show how our clients solve business challenges
- Thought leaders in the business development space: We take great pride in the content we create for our firm. We’ve written for, or been featured in Adweek, Ad Age, The Drum, HubSpot, Media Post, Bulldog Reporter, eMarketer and the 4A’s.
Do you have expertise in our vertical/verticals?
In our almost two decades, we’ve worked across all major verticals. If you hire us, your new business director (NBD) may not be an expert in a particular vertical, but will be able to prospect successfully in that, or any, vertical. We require our NBDs have at least 15 years experience in sales before joining RSW/US.
What type and size of firm do you typically work with?
We work with all types of agencies, including marketing services firms, research, PR Firms and software development firms. Our clients are predominantly small to mid-sized firms; however, we do work with larger firms as well.
What is your prospecting method/what channels do you use?
We find success with, and know it’s critically important, to use all channels/platforms in concert with each other when prospecting. If not, you’re leaving opportunities on the table. So that means phone calling, email, social (where it makes sense) and physical mail, coupled with our tech stack to make processes more efficient. The key is to show prospects our clients are the experts and have a right to win in their vertical or from a services standpoint.
What is RSW/US’s tech stack?
Our tech stack is an integral part of every client program, from database creation to ongoing prospecting efforts. We pride ourselves on being platform agnostic with ongoing reviews of current technologies/platforms.
Our current stack specs are listed below, and are consistently updated:
- List Platforms: ZoomInfo, Seamless
- CRM: Zoho
- Email platform: Instantly
- Research Tools: Google, LinkedIn, Kantar
- AI-driven platforms: Wiza, Clay
- Site Tracking: Visual Visitor
- Dialing solution: PhoneBurner
- And intent tracking to identify companies actively searching for services like yours.
Do you prospect as RSW/US, or as my firm?
We reach out as a part of your team, so RSW/US is never mentioned. Your prospects’ experience must be seamless, so we’ll have an email protocol and voicemail set up, for example, within your system, in order to prospect effectively.
Do I have access to my team at RSW?
Yes, absolutely, that’s a critical component of working with us. We know there are some competitors whose team you never meet or rarely correspond with. Our goal is to have you work with the same team ongoing, for example, our average NBD tenure is 8 years, a rarity in our industry. Minimally you’ll meet on a weekly basis with your NBD.
Does our new business director handle the writing of ongoing prospecting communication, or do we provide that?
Your new business director handles all communication outreach creation, however, we work hand-in-hand with you early in the process to ensure we’re on-target and reaching out with intent.
If we have a database of prospects, can RSW incorporate that into our prospecting effort?
Yes, absolutely. Many clients come on board with existing prospect lists. We’re flexible: we can incorporate those lists in whole or in part. We will want to review and make sure they’re clean, and with the majority of our clients, there are typically companies we’ll need to include on a Do Not Call list, in order to avoid conflicts, or because you have reason you would rather not work with that company.
Do you charge an extra fee for the prospecting lists your team builds?
No, no extra fees for list building.
How do you charge and what extra fees are there?
We work on a flat, monthly retainer and apart from a small monthly postage fee and covering the cost of alternative domain purchases for the cold email platform we’ll implement for your program, you won’t be charged any other fee throughout our working relationship.
Do you also review content related to new business? (Case studies, content, our site?)
Yes. As part of every program, we’ll review any content related to new business, at no extra cost.
How do you handle conflicts?
Each new business director has a total of 4 clients, and those clients may not conflict with each other. Any list we build for you, will not have the same companies as any of your new business director’s other three clients.
