Mark Sneider brings perspective unmatched in the industry which is how he can actively insert himself into programs and help clients move opportunities closer to close. Not only has he, like many, worked on both sides of the marketing & advertising fence, he also has his hands deep into the world of agencies and marketers through the two businesses he now operates. One business, RSW/US, represents agencies to help them find new clients. RSW/US has 50 clients throughout the U.S. Through RSW/US, he lives the challenges and successes of agency new business every day. The other business, RSW/AgencySearch, represents marketers looking for better agencies, so he is very current with the ever-changing needs of marketers today. This dual-lensed perspective helps his clients in ways unique to both industries.
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands.
Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes.
When not working (which often seems like not often), Mark likes to just chill and read Fast Company.
Email Mark Sneider at firstname.lastname@example.org.