The 2017 RSW/US New Year Outlook Survey Report

200 marketing agency executives and senior-level marketers across the United States and Canada completed the 2017 RSW/US New Year Outlook survey during December, 2016.

The agency sample for our report, from our RSW/US database of over 10,000 marketing service companies in the U.S. and Canada, ranges in size from under $1M in capitalized billings to over $500M.

Agency disciplines include full-service advertising, digital, PR, and marketing consultancies.

The marketer sample, from our RSW/AgencySearch database of over 100,000 marketing decision-maker contacts, varies in size, vertical and location.

The 2017 RSW/US New Year Outlook Survey Report


Report topics include “troubling trends,” spending expectations, changes around in-house agencies, and the increasing use of project work to “sample” agencies.

The 2016 election also provided fodder for the survey.

In addition, the explosive growth of Marketing Technology is recognized, and several questions explore the transformative effects on our industry.

Ideally, the key findings and implications from this report are of value as you kick your marketing and sales planning into gear for 2017.


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