While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective.
And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, you’re correct.
It’s too personal and not useful for prospecting.
Any guess on the most over-rated CRM?
Agencies tell us it’s Salesforce.
They think it’s too complex, too expensive, and not designed for the agency world.
And the most over-rated presentation software? Prezi.
Agencies complain of it crashing, it being too distracting, and too hard to edit.
With so many new business tools popping up every day, how does one know what’s best for their agency’s new business needs?
The 2013 Mirren-RSW/US Definitive Guide to New Business Tools is a must-read resource for any agency employee involved in Agency New Business.
The Definitive Guide houses information gleaned from close to 300 agency executives about the effectiveness of different new business tools they use to support their business.
The list is deep and it cuts across a variety of different categories, so grab a cup of coffee, or a stiff one and enjoy the ride!
The survey used to collect the data in this guide was released to respondents in April 2013.
Mirren Business Development’s database and RSW/US’ database of senior agency executives were used for this study.
To download a copy, (depending on your browser) right-click your mouse on the Download PDF button below and chose “Save link as” or “Save target as.”Download PDF