Survey of the Social/Digital Landscape


The purpose of this study is to help us understand how clients (Marketers) perceive and are using the social/digital space – and evaluate the degree to which Ad Agencies (including digital firms) and PR Firms are doing an acceptable job of servicing their clients (as reported by marketers themselves).

Our hope is that the following key findings and implications from this study can be of value to you as you build, or work to improve your own digital/social media practice.

Overall, there appear to be some very clear and present opportunities for marketing service firms (both Advertising and PR alike) to improve upon the value of what they offer clients in the social/digital space, and an opportunity to help clients better activate their social/digital programs so they can more effectively deliver on the brand and business goals of their clients’ organizations.

The samples came from databases of 6,000 marketing service companies ranging in size from under $5M in capitalized billings to over $50M.

The Marketer sample came from our RSW/US database of well over 15,000 client contacts. Client company size varied significantly. Some companies were very large ($1B+, like Ford, Abbott, and Kraft), others were mid-to small size players like Frisch’s, FLOR, and The Sports Authority.

In an attempt to add value and help you improve your own efforts as you work to plan for 2010, we have prepared an overall executive summary for ease of reference and perspective/implications relative to some of the key results in the study.

If you would like to reproduce any of our findings in any format whatsoever, please give us a call (513-559-3101) or drop us a line. If you would like to discuss any of the information below, please feel free to reach out:

If there is any interest in talking with RSW/US about how it can help you build a stronger lead generation/business development program, which includes creating a stronger social/digital program of your own, feel free to give us a call.

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