The 2015 RSW/US New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014.
The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2015.
Topics explored included “troubling trends”, spending expectations, the impact of Republican control of the House and Senate, the value of using search consultants to help manage searches and the movement to consolidate agency rosters, among many others.
As in the past, Adweek contributed questions which were included in both the marketer and the agency survey.
In some cases, we compared the responses of questions in this survey to the same question asked as far back as 2010 to help provide yearly perspective.
Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2015.
This study was commissioned by RSW/US, an outsourced lead generation firm that exclusively services marketing service firms (of all sizes and types).
RSW/US was started in 2005 and works with over 50 agencies of various types/sizes, operating as their outsourced sales team.Download PDF