RSW/US 2025 New Year Outlook Report
This is the RSW/US 2025 New Year Outlook Report.
If this is your first time here, RSW/US is an outsourced lead generation/business development firm that exclusively services ad agencies, PR firms, and marketing service firms (of all sizes and types).
We work with over 50 agencies across the U.S., operating as their outsourced sales and marketing team.
More about us here.
2025 is shaping up to be a pivotal year for agencies, and we’ve got the insights to help you stay ahead.
Our report has real-world data and actionable takeaways from agencies and marketers across the U.S. and Canada.
Here’s a taste of what’s inside:
- Growth Expectations: 78% of agencies and 75% of marketers predict growth this year—but how will they get there?
- Top Discovery Channels: Relationships still reign, but direct outreach surged to 52%. Are you connecting in the right ways?
- Mind the Gap: 77% of agencies think they’re ahead of the curve on trends, but only 62% of marketers agree. What’s driving the disconnect, and how can you bridge it?
- AI’s Big Moment: 73% of agencies say AI-powered personalization will define the year—are you ready to leverage it?
We created this report for you and your team to use as an initial blueprint to win more business and grow in 2025.
The 2025 RSW/US New Year Outlook survey was conducted with senior-level Marketers and Marketing Agency executives in November & December 2024.
This survey aimed to uncover key insights into marketer and agency perspectives as they prepared for the challenges and opportunities of 2025.
The agency sample included over 5,000 marketing services, advertising, and PR firms in the U.S. and Canada, ranging from under $3M to over $75M in capitalized billings.
These agencies represented a variety of disciplines, including full-service, digital, PR, and marketing consultancies.
The marketer sample was drawn from our RSW/AgencySearch database of 20,000 marketing decisionmakers, representing companies of varying sizes, locations, and categories.
If you’d like to reproduce any of our findings in any format, please reach out to Lee McKnight at 513-559-3111 or via email at lee@rswus.com.