RSW/US 2024 Mid Year Progress Report
This is the RSW/US 2024 Mid Year Progress Report (Agency and Marketer New Business Sentiments), a follow up to our January 2024 New Year Outlook Report, our most downloaded report to date.
This is something we haven’t done before, but with all the comments and feedback on the helpful nature of our January report, we thought a follow-up at the halfway point of the year would provide you with a valuable snapshot of where your fellow agencies, and importantly, marketers stand.
We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better-qualified new business opportunities and get you closer to close.
RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.
More about our advertising agency new business strategy and outsourced business development programs here.
Be sure to visit our YouTube channel and Agency New Business Blog for further insights and breakdowns on key stats from this report.
(And to download this report, head down to the bottom of the page.)
About The RSW/US 2024 Mid Year Progress Report
We released our RSW/US 2024 New Year outlook Report in January of 2024, completed by senior level Marketers and Marketing Agency executives during November/December, 2023.
That report garnered attention from publications like Adweek (New Agency Business Expected to Rise in 2024) and Marketing Profs (The Business Outlook for Marketing Agencies in 2024) and helped set business development expectations for the coming year.
As we looked to the half point of the year, we decided to do a temperature check, if you will, with agency and marketing executives, to see how business has fared for both groups so far, how spending shook out, and where they expect spending to go in the back half of this year.
We surveyed senior level Marketers and Marketing Agency executives in June, 2024, and our hope is the key findings and implications from this study are of value as you work through the remainder of the year.
The agency sample came from the RSW/US database of over 6,000 marketing services, advertising and PR firms in the U.S. and Canada, ranging in size from under $3M in capitalized billings to over $75M.
The disciplines of each agency spanned full-service, digital, PR, and marketing consultancies, to name a few.
The marketer sample came from our RSW/AgencySearch database of 30,000 marketing decision maker contacts. Company size, location, and category varied.
