RSW/US 2024 Agency New Business Report
This is the RSW/US 2024 Agency New Business Report.
We’ve fielded it since 2010 and present comparable data that is available across previous editions, providing insight on trends in key areas over the past ten years.
This report is typically heavily downloaded because the answers come from our survey of your agency peers.
2024 Agency New Business Report Update
Since our release, we’ve created a blog series around key stats in the report and will add them to this page with each new entry.
- Average Length of Time To Close Business
- Decreasing New Business Director Tenure At Ad Agencies
- How Ad Agencies Are Actually Using AI
This year’s survey and the resulting RSW/US 2024 Agency New Business Report see ad agencies, marketing services firms, and PR firms seeing continuing challenges, albeit with certain improvements regarding challenges we saw in previous years: slowing referrals, decreased budgets, and longer sales cycles.
Agency executives nationwide had the opportunity to participate, and in fielding the survey, we wanted to discern how the challenges and dynamics of agency new business efforts have evolved as we finish 2024 and head into 2025.
Our hope is the key findings and implications of the study presented in this report provide value to you as you develop your plans for the remainder of the year and into Q1.
This study was commissioned by RSW/US. RSW/US is an outsourced lead generation/ business development firm that exclusively services marketing service firms (of all sizes and types). RSW/US works with over 50 agencies across the U.S., operating as their outsourced sales and marketing team. RSW was founded in
2005.
In 2010, RSW started RSW/AgencySearch. To-date, RSW/AgencySearch has managed over 40 searches for marketers across a range of different categories, helping them find better agencies. The RSW/AgencySearch model is unique to the industry.
The exposure to the agency and the marketer world has armed RSW/US with perspective unmatched in the industry.
This perspective is woven throughout this, and every survey report.
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If this is your first time here, RSW/US is an outsourced lead generation/business development firm that exclusively services ad agencies, PR firms, and marketing service firms (of all sizes and types).
We work with over 50 agencies across the U.S., operating as their outsourced sales and marketing team.
More about us here.
