The 2017 RSW/US New Business Report is our 5th Annual, presenting comparable data available across all four previous survey reports, providing insight on trends in key areas of agency new business, and ideally providing insight to prepare for a stronger new business program in 2018.
Agencies and Marketers nationwide responded to our survey, answering questions on new business director tenure and overall success, current challenges inherent to agency new business, referral frequency, in-house agency usage, project vs. AOR work and more.
We’ll be releasing further agency new business content around our report, including posts, video, infographics and a webinar, which you can find on our “Resources” tab.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).