Every other year since 2010, RSW/US has fielded the Agency New Business Survey, which zeros in on dynamics that both drive and challenge new business development.
The 2016 RSW/US Agency New Business Survey was distributed in September to over 5,000 agencies across the United States and Canada.
The survey included four questions provided by ADWEEK. The ADWEEK questions were presented to Marketers nationwide as well as to Agencies.
As in the past, the purpose of this survey is to glean insight about the challenges associated with agency new business and how new business directors are faring. The evolution of the industry seems to accelerate between surveys, presenting not only new challenges for agency new business, but fresh opportunities as well.