2014 RSW/US Ad Agency New Business New Year Outlook Report

The 2014 RSW/US Ad Agency New Business New Year Outlook Survey was completed by 150 senior level Marketers and 170 Marketing Agency Executives during December, 2013.

The purpose of the survey was to glean insights relative to Marketer and Agency expectations and perspective going into 2014 – for things such as marketing spend levels, media usage, and new business activities.

In some cases, we compare the responses of questions gleaned in this survey to the same question asked as far back as 2011 to help provide some perspective on how things are changing – either for the good or bad!

Our hope is the following key findings and implications from this study are of value as you formulate your plans for the start of this coming year and as you move throughout 2014.

While the world is changing at a fairly rapid pace, there are some things that remain constant and need to be considered by Agencies as they roll into the coming year.

2014 RSW Survey Logo

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RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business.

We help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close.

More information about RSW/US can be accessed at www.rswus.com or by contacting Lee McKnight Jr. (Director of Business Development) at 513.559.3111 or lee@rswus.com.

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