The 2012 New Business Report: Client and Agency Perspective on Topics Related to Agency New Business was completed by 101 key Marketing decision makers and 168 Agency Principals from across the United States during September, 2012.
This study was commissioned by RSW/US and RSW/AgencySearch.
RSW/US serves as an outsourced lead generation/business development firm for marketing service agencies.
Its sister company, RSW/AgencySearch serves as a search service for Marketers looking for better Agencies.
The following provides an overall summary of findings as well as implications for Agencies throughout 2012.
The perspective provided will hopefully be of value to Agencies as they work to better their overall new business development program as they head into 2013.
And the perspective will hopefully be helpful to Marketers as they consider new Agency partners as they head into 2013.
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