2009 Agency Outlook Report

Background

The 2009 RSW Agency Outlook Report was completed by 246 agency executives during August, 2008. The purpose of the survey was to glean insights about the 2009 business climate that could prove of value to agency executives as they prepare for the upcoming year.

The sample came from a database of agencies ranging in size from under $5M in capitalized billings to over $50M.

The disciplines of each agency varied from full service advertising to promotions as shown in the breakdown below.

In an attempt to add value and help you improve your own efforts as you move into 2009, we have prepared an overall executive summary for ease of reference and perspective/implications relative to some of the key results in the study.

If you would like to reproduce any of our findings in any format whatsoever, please give us a call or drop us a line. If you would like to discuss any of the information below, please feel free to reach out: mark@rswus.com.

[button_round color=”blue” url=”http://www.rswus.com/images_and_uploads/2009-Agency-Outlook-Report_final.pdf”] Download PDF [/button_round]

Download PDF