2009 – Agency New Business Survey

Background

This survey was conducted in partnership with Second Wind (www.secondwindonline.com). The purpose of this study is to help agencies improve their internal new business development efforts by offering insights/perspective based on feedback from other agency principals.

Our hope is that the following key findings and implications from this study can be of value to you as you build, or work to improve your own agency new business program.

Overall, there are some interesting findings about the new business processes being used by agencies: some insight into what’s working and not working; some interesting facts about the use of social media in the agency new business process; and some enlightening perspective on the perception/value of hiring new business managers to help build business.

The samples came from databases of 6,000 marketing service companies that range in size from under $5M in capitalized billings to over $50M.

212 agencies responded to the survey.

In an attempt to add value and help you improve your own efforts as you work to plan for 2010, we have prepared an overall executive summary for ease of reference and perspective/implications relative to some of the key results in the study.

If you would like to reproduce any of our findings in any format whatsoever, please give us a call (513-559-3101) or drop us a line. If you would like to discuss any of the information below, please feel free to reach out: mark@rswus.com.

If there is any interest in talking with RSW/US about how it can help you build a stronger lead generation/business development program, feel free to give us a call.

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